Weekly Strategy

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Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

The strategic rationale for celebrities’ usage as brand ambassadors by companies is to connect values or offerings with customers. As our research established, celebrity endorsement delivers customers’ purchase intention rather than market share for MTN and Glo –two leading Telecommunication Service Providers in Nigeria. Here are details READ ALSO: How Nigerian Culture Shapes Foreign Company’s Sales

By | November 20th, 2017|Categories: Weekly Strategy|0 Comments

How Nigerian Culture Shapes Foreign Company’s Sales

Manufacturing companies pursue a number of strategies whenever they deem it fit to enter a new market or region. Importing entry strategy with the main aim of importing goods into the new market for resale before venturing into direct investment strategy is more adopted especially when it becomes necessary to reduce production cost. However, problem arises when companies start producing [...]

By | November 15th, 2017|Categories: Weekly Strategy|0 Comments

Nigeria’s FM Companies Race to Lagos Smart City

From the Mainland to the Island part of the state, private individuals and businesses have access to a range of financial services from institutions and government’s establishments. Citizens, businesses and governments’ access to the Internet with the high broadband connectivity remains key determinant of forming and enhancing the effectiveness of service delivery and meet residents’ needs in Eko Atlantic, Lekki [...]

By | October 25th, 2017|Categories: Weekly Strategy|Comments Off on Nigeria’s FM Companies Race to Lagos Smart City

Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

With the formal launch of the Nigerian-owned cable television, Telecom Satellite TV (TStv) on October 1, 2017, facts have been unfolding on the kind of competition DStv is likely to experience from the new entrant. From November 1st, 2017 that TStv announced for the rolling out of its services till 2021, DStv has to scramble for over 7 million subscribers [...]

By | October 17th, 2017|Categories: Weekly Strategy|Comments Off on Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

Voices continue to reflect that governments and businesses have not getting the right strategies that would ensure decent, adequate and affordable houses for the poor. One of such voices emphasised that house deficit in Nigeria does not affect the upper and middle class as it impacts Nigerians at the bottom of the pyramid.  Here are details of BOHMG, a strategic [...]

By | September 11th, 2017|Categories: Weekly Strategy|Comments Off on Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

How Naij.com is Disrupting Itself, Online News Market

Naij.com entered Nigeria’s online news market in 2012 with a deliberate intent of aggregating news content from other news media.  Since its emergence, Naij.com is providing ways Nigerian government and businesses can learn about, and act on citizens and consumers’ opinions in a digital mediated-environment, and news-aggregation outlets are capable of generating different shapes of reported events or national issues in [...]

By | September 6th, 2017|Categories: Weekly Strategy|Comments Off on How Naij.com is Disrupting Itself, Online News Market

Customer Discovery: Does an Established Auto Parts e-Store drive Online Purchase Intention?

From consumer goods to services, e-Stores have become a universal language among the businesses in Nigeria. Easier accessibility to the Internet by the consumers or users of various products or services and falling cost of data have been adduced as part of factors contributing to the adoption. These factors have also created easier ways of collecting customers’ money other than [...]

By | August 28th, 2017|Categories: Weekly Strategy|Comments Off on Customer Discovery: Does an Established Auto Parts e-Store drive Online Purchase Intention?

How Culture Shapes Product Development

National culture differs from country to country, region to region, but how does that influence new product development in an emerging economy where Senior and Middle Managers are expected to work with those from another region. Our research reveals the forces that shape the development through evaluation of Nigerian employees’ perception of the Asian employees in a selected Food and [...]

By | August 21st, 2017|Categories: Weekly Strategy|Comments Off on How Culture Shapes Product Development

Managing Cult Risk in an Emerging Economy

Rapid growth in terms of changes in GDP per capita, growing and youthful population and constant changes in various markets are some of the positive features that motivated Jim O’Neill, the renowned Economist to identify Nigeria along with Mexico, Indonesia and Turkey as emerging economic giants. With the recent activities of cult groups, Nigeria's economy is being threaten. Read More

By | August 14th, 2017|Categories: Weekly Strategy|Comments Off on Managing Cult Risk in an Emerging Economy

The Seeker and Star of Innovation in Nigeria

What makes one industry more innovative in terms of quotient  in Nigeria is on the extent to which they differ on various steps and actions needed to make innovation happens and performing.  The best approach to resolve the identified issues both in the process and performance is collaboration with competitors, consulting firms, universities among others. Companies in the  services and manufacturing [...]

By | August 9th, 2017|Categories: Weekly Strategy|Comments Off on The Seeker and Star of Innovation in Nigeria
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