Strategy

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How Jumia, Konga Can Enhance Sales During Black Friday

In 2013, Nigerian ecommerce market joined the comity of global ecommerce businesses using the event to get more sales at the tail end of business activities every year. Jumia and Konga as the leading ecommerce stores in the country have been steady in making their goods available to the customers across the country since 2013. This strategy, however, highlights what [...]

By | December 15th, 2017|Categories: Strategy|0 Comments

How TSTv will Gain Its 4 Years Market Share

During the test transmission, potential subscribers who received free decoders and other devices were encouraged to express their views on the services rendered using its official social media platforms. This is an indication that the company knows that the market will be more competitive in the coming years. In 2016, Nigeria’s pay TV market was projected to be 7 million [...]

By | December 5th, 2017|Categories: Strategy|0 Comments

Lagos’ Competitiveness and Consumer Goods Sector’s Companies Performance

Adding to the business environment competitiveness of the World Bank, National Competitiveness Council of Nigeria recently released its National and Sub-National Competitiveness Index Report. The report highlights key areas that shackle a state’s potential to create collective prosperity. Human Capital, Infrastructure, Institutions and Economy are considered as areas that influence the capacity of a state to achieve its potential.  Lagos, [...]

By | November 27th, 2017|Categories: Strategy|0 Comments

Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

The strategic rationale for celebrities’ usage as brand ambassadors by companies is to connect values or offerings with customers. As our research established, celebrity endorsement delivers customers’ purchase intention rather than market share for MTN and Glo –two leading Telecommunication Service Providers in Nigeria. Here are details READ ALSO: How Nigerian Culture Shapes Foreign Company’s Sales

By | November 20th, 2017|Categories: Strategy|0 Comments

How Nigerian Culture Shapes Foreign Company’s Sales

Manufacturing companies pursue a number of strategies whenever they deem it fit to enter a new market or region. Importing entry strategy with the main aim of importing goods into the new market for resale before venturing into direct investment strategy is more adopted especially when it becomes necessary to reduce production cost. However, problem arises when companies start producing [...]

By | November 15th, 2017|Categories: Strategy|Comments Off on How Nigerian Culture Shapes Foreign Company’s Sales

Nigeria’s FM Companies Race to Lagos Smart City

From the Mainland to the Island part of the state, private individuals and businesses have access to a range of financial services from institutions and government’s establishments. Citizens, businesses and governments’ access to the Internet with the high broadband connectivity remains key determinant of forming and enhancing the effectiveness of service delivery and meet residents’ needs in Eko Atlantic, Lekki [...]

By | October 25th, 2017|Categories: Strategy|Comments Off on Nigeria’s FM Companies Race to Lagos Smart City

Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

With the formal launch of the Nigerian-owned cable television, Telecom Satellite TV (TStv) on October 1, 2017, facts have been unfolding on the kind of competition DStv is likely to experience from the new entrant. From November 1st, 2017 that TStv announced for the rolling out of its services till 2021, DStv has to scramble for over 7 million subscribers [...]

By | October 17th, 2017|Categories: Strategy|Comments Off on Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

Voices continue to reflect that governments and businesses have not getting the right strategies that would ensure decent, adequate and affordable houses for the poor. One of such voices emphasised that house deficit in Nigeria does not affect the upper and middle class as it impacts Nigerians at the bottom of the pyramid.  Here are details of BOHMG, a strategic [...]

By | September 11th, 2017|Categories: Strategy|Comments Off on Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

How Naij.com is Disrupting Itself, Online News Market

Naij.com entered Nigeria’s online news market in 2012 with a deliberate intent of aggregating news content from other news media.  Since its emergence, Naij.com is providing ways Nigerian government and businesses can learn about, and act on citizens and consumers’ opinions in a digital mediated-environment, and news-aggregation outlets are capable of generating different shapes of reported events or national issues in [...]

By | September 6th, 2017|Categories: Strategy|Comments Off on How Naij.com is Disrupting Itself, Online News Market

Customer Discovery: Does an Established Auto Parts e-Store drive Online Purchase Intention?

From consumer goods to services, e-Stores have become a universal language among the businesses in Nigeria. Easier accessibility to the Internet by the consumers or users of various products or services and falling cost of data have been adduced as part of factors contributing to the adoption. These factors have also created easier ways of collecting customers’ money other than [...]

By | August 28th, 2017|Categories: Strategy|Comments Off on Customer Discovery: Does an Established Auto Parts e-Store drive Online Purchase Intention?
DAILY NUGGET

Never Give Up

Start at the bottom. You need 100% passion, 100% guts and a total belief in your vision and your determination to succeed. Be prepared to put in crazy work hours and all kinds of sacrifices, but most important.. NEVER GIVE […]

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