Weekly Strategy

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Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

By | November 20th, 2017|Categories: Weekly Strategy|

The strategic rationale for celebrities’ usage as brand ambassadors by companies is to connect values or offerings with customers. As our research established, celebrity endorsement delivers customers’ purchase intention rather than market share for MTN and Glo –two leading Telecommunication [...]

Nigeria’s FM Companies Race to Lagos Smart City

By | October 25th, 2017|Categories: Weekly Strategy|

From the Mainland to the Island part of the state, private individuals and businesses have access to a range of financial services from institutions and government’s establishments. Citizens, businesses and governments’ access to the Internet with the high broadband connectivity [...]

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Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

By | October 17th, 2017|Categories: Weekly Strategy|

With the formal launch of the Nigerian-owned cable television, Telecom Satellite TV (TStv) on October 1, 2017, facts have been unfolding on the kind of competition DStv is likely to experience from the new entrant. From November 1st, 2017 that [...]

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Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

By | September 11th, 2017|Categories: Weekly Strategy|

Voices continue to reflect that governments and businesses have not getting the right strategies that would ensure decent, adequate and affordable houses for the poor. One of such voices emphasised that house deficit in Nigeria does not affect the upper [...]

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How Naij.com is Disrupting Itself, Online News Market

By | September 6th, 2017|Categories: Weekly Strategy|

Naij.com entered Nigeria’s online news market in 2012 with a deliberate intent of aggregating news content from other news media.  Since its emergence, Naij.com is providing ways Nigerian government and businesses can learn about, and act on citizens and consumers’ [...]

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Customer Discovery: Does an Established Auto Parts e-Store drive Online Purchase Intention?

By | August 28th, 2017|Categories: Weekly Strategy|

From consumer goods to services, e-Stores have become a universal language among the businesses in Nigeria. Easier accessibility to the Internet by the consumers or users of various products or services and falling cost of data have been adduced as [...]

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How Culture Shapes Product Development

By | August 21st, 2017|Categories: Weekly Strategy|

National culture differs from country to country, region to region, but how does that influence new product development in an emerging economy where Senior and Middle Managers are expected to work with those from another region. Our research reveals the [...]

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Managing Cult Risk in an Emerging Economy

By | August 14th, 2017|Categories: Weekly Strategy|

Rapid growth in terms of changes in GDP per capita, growing and youthful population and constant changes in various markets are some of the positive features that motivated Jim O’Neill, the renowned Economist to identify Nigeria along with Mexico, Indonesia [...]

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The Seeker and Star of Innovation in Nigeria

By | August 9th, 2017|Categories: Weekly Strategy|

What makes one industry more innovative in terms of quotient  in Nigeria is on the extent to which they differ on various steps and actions needed to make innovation happens and performing.  The best approach to resolve the identified issues both [...]

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DAILY NUGGET

Ignore them

The person who says it cannot be done should not interrupt the person who is doing it. Chinese proverb READ ALSO: Getting that opportunity: Be in and on the box

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