Strategy

/Strategy

Nigeria’s Stock Market in January, 2018:Intrigues and Survival of the Fittest

By | February 16th, 2018|Categories: Strategy|

At the end of trading activities in 2017, experts and stakeholders believed that equity performance was outstanding which helped in recording early success in 2018. The 12 per cent growth attained early 2018 was attributed to the emergence of the [...]

Why National Culture matters in Nigeria’s Oil Companies’ Finance Decisions during Volatile Period

By | December 19th, 2017|Categories: Strategy|

We measured influence of national culture on corporate finance managers’ decision making during unexpected and volatile period. Our analysis of financial statements of six oil and gas companies from 2013 to 2016, the period of oil price fluctuations, indicates the [...]

Comments Off on Why National Culture matters in Nigeria’s Oil Companies’ Finance Decisions during Volatile Period

How Jumia, Konga Can Enhance Sales During Black Friday

By | December 15th, 2017|Categories: Strategy|

In 2013, Nigerian ecommerce market joined the comity of global ecommerce businesses using the event to get more sales at the tail end of business activities every year. Jumia and Konga as the leading ecommerce stores in the country have [...]

Comments Off on How Jumia, Konga Can Enhance Sales During Black Friday

How TSTv will Gain Its 4 Years Market Share

By | December 5th, 2017|Categories: Strategy|

During the test transmission, potential subscribers who received free decoders and other devices were encouraged to express their views on the services rendered using its official social media platforms. This is an indication that the company knows that the market [...]

Comments Off on How TSTv will Gain Its 4 Years Market Share

Lagos’ Competitiveness and Consumer Goods Sector’s Companies Performance

By | November 27th, 2017|Categories: Strategy|

Adding to the business environment competitiveness of the World Bank, National Competitiveness Council of Nigeria recently released its National and Sub-National Competitiveness Index Report. The report highlights key areas that shackle a state’s potential to create collective prosperity. Human Capital, [...]

Comments Off on Lagos’ Competitiveness and Consumer Goods Sector’s Companies Performance

Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

By | November 20th, 2017|Categories: Strategy|

The strategic rationale for celebrities’ usage as brand ambassadors by companies is to connect values or offerings with customers. As our research established, celebrity endorsement delivers customers’ purchase intention rather than market share for MTN and Glo –two leading Telecommunication [...]

Comments Off on Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

How Nigerian Culture Shapes Foreign Company’s Sales

By | November 15th, 2017|Categories: Strategy|

Manufacturing companies pursue a number of strategies whenever they deem it fit to enter a new market or region. Importing entry strategy with the main aim of importing goods into the new market for resale before venturing into direct investment [...]

Comments Off on How Nigerian Culture Shapes Foreign Company’s Sales

Nigeria’s FM Companies Race to Lagos Smart City

By | October 25th, 2017|Categories: Strategy|

From the Mainland to the Island part of the state, private individuals and businesses have access to a range of financial services from institutions and government’s establishments. Citizens, businesses and governments’ access to the Internet with the high broadband connectivity [...]

Comments Off on Nigeria’s FM Companies Race to Lagos Smart City

Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

By | October 17th, 2017|Categories: Strategy|

With the formal launch of the Nigerian-owned cable television, Telecom Satellite TV (TStv) on October 1, 2017, facts have been unfolding on the kind of competition DStv is likely to experience from the new entrant. From November 1st, 2017 that [...]

Comments Off on Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

By | September 11th, 2017|Categories: Strategy|

Voices continue to reflect that governments and businesses have not getting the right strategies that would ensure decent, adequate and affordable houses for the poor. One of such voices emphasised that house deficit in Nigeria does not affect the upper [...]

Comments Off on Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets
DAILY NUGGET

It moves you to better zones

It doesn’t matter how far you might rise. At some point you are bound to stumble. … If you’re constantly pushing yourself higher … the law of averages, not to mention the Myth of Icarus, predicts that you will at […]

Posted in Daily Nugget | Leave a comment