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So far Enterprations has created 741 blog entries.

Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

By | November 20th, 2017|Categories: Weekly Strategy|

The strategic rationale for celebrities’ usage as brand ambassadors by companies is to connect values or offerings with customers. As our research established, celebrity endorsement delivers customers’ purchase intention rather than market share for MTN and Glo –two leading Telecommunication [...]


By | November 19th, 2017|Categories: Daily Nugget|

Give your idea a chance. You’ll never hit a home run (or a base hit for that matter) if you don’t swing.” Richie Norton READ ALSO: Stop waiting

Taking demographics advantage

By | November 17th, 2017|Categories: Daily Nugget|

What makes demographics such a rewarding opportunity for the entrepreneur is precisely its neglect by decision makers, whether businessmen, public-service staffs, or governmental policymakers. They still cling to the assumption that demographics do not change – or do not change [...]

Why you should be interested in Nigeria’s N15.7 trillion BOP Market

By | November 16th, 2017|Categories: Business Opportunities, Industry Watch|

Nigeria, Kenya and South Africa are the countries with the largest number of people with low socioeconomic status. These three countries are home to over 16 million households with an annual disposable income below US$2,500, having a combined total spending [...]

Stop waiting

By | November 16th, 2017|Categories: Uncategorized|

If everyone waited to become an expert before starting, no one would become an expert. To become an EXPERT, you must have EXPERIENCE. To get EXPERIENCE, you must EXPERIMENT! Stop waiting. Start stuff. Richie Norton READ ALSO: The time is now

Beyond the oil

By | November 15th, 2017|Categories: Uncategorized|

The ideal country in a flat world is the one with no natural resources, because countries with no natural resources tend to dig inside themselves. They try to tap the energy, entrepreneurship, creativity, and intelligence of their own people-men and [...]

Stick to it

By | November 14th, 2017|Categories: Uncategorized|

Succeeding in life and business is like falling in love with your wife (for those of you that are married). You can’t leave your wife at the mercy of another man and feel safe. Nkem Paul READ ALSO: Benefit of having [...]


Getting that opportunity: Be in and on the box

Don’t just think out of the box, stand on the box to see new possibilities and opportunities in becoming distinguished. Onyi Anyado READ ALSO: Stick to it

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