In 2013, Nigerian ecommerce market joined the comity of global ecommerce businesses using the event to get more sales at the tail end of business activities every year. Jumia and Konga as the leading ecommerce stores in the country have been steady in making their goods available to the customers across the country since 2013. This strategy, however, highlights what Jumia and Konga can do to gain sustainable sales increase during the event.

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