Two things are common to all businesses. It is either money is available and used judiciously or squandered. The money may not even available to kick-start viable ideas into the real businesses. In the first scenario, using the money appropriately means that owners are likely to get profits. Sometimes, the profitability may not reach the desired level when various internal and external indices affected operations. If you are within the second case, Ryan Westwood says not having money is no excuse. If you are confident that you have a product or service people want, don’t allow the lack of capital to deter you from your business goals.
You don’t have money because you lack financial apathy. This is an indication that you don’t pay attention to it. In other words, you don’t have adequate knowledge about means or sources of capital. There are thousands of business ideas that could be started with small fund, generating from personal saving if you budget properly and cut cost where you can. If you are type of the people who spend much on entertainment and frivolous ceremonies it is high time you learn cost control culture and techniques. You have opportunity of starting that business idea you are thinking about if you sacrifice your present enjoyment for the future one that will be more sustainable when you are getting income in real time.
Chris Guillebeau, author of The $100 Startup, says “To succeed in a business project, especially one you’re excited about, it helps to think carefully about all the skills you have that could be helpful to others and particularly about the combination of those skills.” You have to monetize your skills for product-based business. Combining your skills and knowledge and sell to interested individuals or organisations is a sure way of getting start-up fund for product-oriented businesses. Provide services and then collect money. When you do this over time, you will eventually realise sufficient money or capital to kick-start your business.
Here are some brands that started with almost nothing as captured by Success Habour:
- Whole Foods Market – In 1978 John Mackey and Rene Lawson saved and borrowed money from friends and family to open their first store in Austin, Texas. After getting evicted from their apartment, the two lived in their first store.
- Apple, Disney, Google, Harley Davidson, Hewlett-Packard, Lotus Cars, Mattel, Yankee Candle Company all started in garages.
- Nike – Founders, Philip Knight and Bill Bowerman started selling training shoes from their car trunk.
- Dell – Michael Dell started out as a dishwasher, making a whopping $2.30 per hour. Dell started selling PC out of his college dorm.