During the test transmission, potential subscribers who received free decoders and other devices were encouraged to express their views on the services rendered using its official social media platforms. This is an indication that the company knows that the market will be more competitive in the coming years. In 2016, Nigeria’s pay TV market was projected to be 7 million subscribers by 2021, signifying that the existing provider -DStv and new entrants –TSTv and Kwese TV have to jostle for the market.
Monitoring of the Nigerians’ views on the launch and roll-out of the TSTv reveals that the new player received 254 and 574 positive and negative sentiments respectively. Enterprations’ interest is on the extent to which the potential subscribers’ emotions and national culture will determine TSTv’s market share in the next four years.