As a marketing warfare, an industry where strategic influence is being used, companies are expected to see each other as friends, allies, neutral audiences and hostile ones.  It seems telecoms providers in Nigeria should have deliberate, conscious coordination or integration of all informational attributes of performing artistes or influential people they wanted to use as ambassadors designed to influence customers’ views, attitudes and behaviour in ways that will promote their (companies) products and services to achieve significant market share growth.

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