I have no problem with a man who charges less. He knows better than anyone what his work is worth. P.O. Ackley, Gunsmith. I have long felt that many entrepreneurs, especially new startups sell themselves short when they price their work. When you look around the market place and see the prices being charge it makes much more sense to emulate those charging higher prices, especially if they are well respected by industry and/or clients. Why? They have learned what it costs to be successful and make a living, in short if you can compete on quality, the you should ride the leaders coat tails on price too.

 

Culled from ceoblognation