The entrepreneurial world – particularly the high-tech entrepreneurial world – is living through a time of high temptation. The devil on one shoulder tells you to make the numbers and set projections to make investors feel good, the angel on the other says to tell the story like it really is. The confusion is over the feeling that the devil is what gets you there quicker; perhaps it is the only way to bring in the next round of funding that takes you to the top in half the time so you can turn around and fix the errors you made along the way, cover it all up, and make it right.

Jennifer Lawton, Owner of Just Books, Inc.