No doubt vision and mission are crucial to company’s long term success. The success could however be sustained when employees are carried along from the outset of business. Experts suggest that clear communication and frequent engagement with employees reinforce the essence of company’s strategic statements (vision and mission) in the hearts of employees. Therefore, a business owner needs to exploit varied communication channels available to him or her for communicating the statements and understanding how corporate objectives could be easily aligned with personal objectives of the individual employees. Above all, your employee should feel respected, empowered and genuinely excited about the company’s mission, Tim Westergen, Pandora Founder said. When they are not respected, empowered and excited, the resultant effects would be poor customer services, low morale and missed business opportunities.