Day by day business environment keeps changing. New products and services are springing up every day to meet the needs of dynamic customers both in rural and urban areas. This based on customers data accumulated, analysed and evaluated by user companies. Thus, companies used data to identify customers’ purchasing and consumption patterns. Business growth strategists believe that when data are discovered, accessed and distilled, they increase organizational growth and help firms in exploring better ways to overcome business challenges. Apart from these, data are strategic to understanding of issues without emotional attachment. According to Sean Rad, founder Adly and Tinder, “Data beats emotions.”