Knowing and thinking about what you want to do is not enough in achieving your business objectives either at strategic or tactical level. Planning through strategic techniques or elements is pivotal to the realization of mission and vision of any organisation. Management by objectives (MOB) has been adjudged as one of the techniques or elements you could use for the effective attainment of specific and general objectives of your business. With this technique, you should be able to align your firm’s overall objectives with personal objectives of the employees. This should be done daily, weekly, monthly or quarterly. Ryan Allis, co-founder and CEO iContact, says “Have the end in mind and every day make sure you are working towards it.”