Becoming a successful person either in business or non-business depends on ability to maximise God given talent for the creation of value solutions to society’s problems. Catharina Bruns, founder WorkIsNotaJob, believes that by empowering oneself and realizing the essence of contributing to the world by maximinsing the  talent, the world would be easier to live. To Catharina, everyone is responsible for the talent that has been entrusted to him or her.