Discovering people’s needs and ready to meet the needs are not enough. A problem solver must be a strategic advertiser and marketer before target customers could be reasonably reached. Evidence has shown that advertising or marketing efforts sometimes do not translate to more sales immediately but with aggressive approach to it, firms would gain immensely in the long run because it is always difficult for customers to play down an aggressive manufacturer or service provider. Babe Ruth, Major League Baseball Hall of Famer, says “It’s hard to beat a person who never gives up.”