1611, 2017

Why you should be interested in Nigeria’s N15.7 trillion BOP Market

Nigeria, Kenya and South Africa are the countries with the largest number of people with low socioeconomic status. These three countries are home to over 16 million households with [...]

1311, 2017

Infographics: Nigeria’s 36 states, FCT and their business environment

In its efforts of exposing business attractiveness of states in Nigeria and Federal Capital Territory (FCT) to local and foreign investors, National Competitiveness Council of Nigeria has released its [...]

1111, 2017

How Coca-Cola, Netflix, and Amazon Learn from Failure

Why, all of a sudden, are so many successful business leaders urging their companies and colleagues to make more mistakes and embrace more failures? In May, right after he [...]

Brand Ambassadors Determine MTN, Glo’s Products Purchase Not Market Share

November 20th, 2017|0 Comments

The strategic rationale for celebrities’ usage as brand ambassadors by companies is to connect values or offerings with customers. As [...]

How Nigerian Culture Shapes Foreign Company’s Sales

November 15th, 2017|0 Comments

Manufacturing companies pursue a number of strategies whenever they deem it fit to enter a new market or region. Importing [...]

Nigeria’s FM Companies Race to Lagos Smart City

October 25th, 2017|0 Comments

From the Mainland to the Island part of the state, private individuals and businesses have access to a range of [...]

Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

October 17th, 2017|Comments Off on Nigeria’s Pay TV Market: What Does It Take to Remain First Choice?

With the formal launch of the Nigerian-owned cable television, Telecom Satellite TV (TStv) on October 1, 2017, facts have been [...]

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