2209, 2017

Consumers Prefer Products Created by Mistake

Mistakes occur more frequently than we’d like. And generally, when they happen, we often don’t go about advertising them to others. But companies can benefit from letting consumers know [...]

1409, 2017

Why you should help Nigeria grow its economy through 4 neglected Forest’s business opportunities

Food and forests are the two essential by-products from agriculture, guaranteeing  human existence in terms of life sustainability and protection from dangerous animals as well as natural disasters. Apart [...]

1209, 2017

Nigeria: Why consumer goods, services companies in North-East and South-South should lower their prices

Boko Haram and Niger Delta Militants'  destructive activities have indicated that businesses providing essential services to consumers need to lower their prices. Here are suggestions based on US recent [...]

Housing the Poor: Adopting the BOHMG for Nigeria’s Hot Markets

September 11th, 2017|0 Comments

Voices continue to reflect that governments and businesses have not getting the right strategies that would ensure decent, adequate and [...]

How Naij.com is Disrupting Itself, Online News Market

September 6th, 2017|0 Comments

Naij.com entered Nigeria’s online news market in 2012 with a deliberate intent of aggregating news content from other news media. [...]

Customer Discovery: Does an Established Auto Parts e-Store drive Online Purchase Intention?

August 28th, 2017|0 Comments

From consumer goods to services, e-Stores have become a universal language among the businesses in Nigeria. Easier accessibility to the [...]

How Culture Shapes Product Development

August 21st, 2017|Comments Off on How Culture Shapes Product Development

National culture differs from country to country, region to region, but how does that influence new product development in an [...]

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